Our Story

BackNow is more than just a headwear brand - it's a testament to family, fashion, and commitment. Founded in China as a small, family-owned business, we embarked on this journey with a simple goal: to craft headwear that reflects our love for caps and showcases their versatility as a fashion statement.

From our humble beginnings, we've grown beyond borders. Today, we're proud to have sold over 1 million caps worldwide, each one a testament to our premium quality and the ever-growing popularity of our brand. As we continue thriving and sharing our products with more people, we’re entering the next phase of geographic expansion into the North American market.

Join us as we forge ahead, innovating, inspiring, and redefining everyday headwear. At BackNow, every cap is more than just an accessory – it’s a reflection of our passion for headwear and a celebration of your unique style.